Media monitoring by BAAS

How great is it when people say nice things about your business online? Free publicity, right. But unfortunately, sometimes people write negative things, too. Those negative posts can hurt your business. That’s why you need to monitor what people are saying about your business. You can do this with media monitoring.

Observation is knowledge

Tracking the media requires a software system. It is not possible to search all the news manually. By using a software system, all important news items come to the top. This makes it easy to respond to positive and negative reports. In order to monitor, there had to be a goal in mind. And, of course, the corresponding KPIs. Otherwise, it cannot be measured. Monitoring what is being said about your company gives your insight into what people think, say, know and want.

Insights from target audience

As mentioned, you gain insights into your target audience. With these insights, it is possible to create new content, turn negative comments into positive ones and continue to improve your website and services. To ensure that all media are monitored, you can supplement your reports with TV, radio and newspapers. Media monitoring is necessary for PR. By combining all news-sharing opportunities, you can get a complete 360-degree view of what people are saying and thinking.

BAAS Amsterdam can help

Media monitoring should be a continuous process. Therefore, it is time-consuming. BAAS Amsterdam can take this out of your hands. Our experts know exactly how to use the software systems, how to respond to negative messages and how to turn messages into new content. We believe in useful partnerships and are committed to the public. Need help? If so, please contact us. We look forward to meeting and working with you.