NEW BALANCE

NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE

NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE

NEW BALANCE

GREY DAYS 2024 11 May 2024

The pop-up ‘New Balance Grey Café’, designed & produced by BAAS, offered a unique and engaging experience. This temporary establishment hosted a variety of events and was accessible to the general public throughout the weekend coinciding with the Brussels 20K city run.

The café served as a vibrant hub of activity, attracting both participants of the race and the local community, providing a space for socializing, relaxation, and enjoyment during the exciting weekend event

We organized several events during the three days. A press lunch for Dutch and Belgian media on Friday. The café functioned as recovery station during the shake out run hosted by Cadence Brussels. And a mini-club during the Grey Space party on Saturday night.

On Saturday, the weather was absolutely perfect, with clear skies and a gentle breeze. Everyone took full advantage of the lovely conditions, soaking up the warm spring sunshine just outside the pop-up space

Yellow Straps captivated the audience with his live performance. The energy was further amplified by DJ’s Rick Baguette and Young Fresh, who spun tracks that kept everyone on their feet. The combination of live music and DJ sets created an atmosphere of pure magic