BACARDÍ

Aged Rum Cocktails
Aged Rum Cocktails
Aged Rum Cocktails
Aged Rum Cocktails
Aged Rum Cocktails

Aged Rum Cocktails
Aged Rum Cocktails
Aged Rum Cocktails
Aged Rum Cocktails
Aged Rum Cocktails

LAUNCH AGED RUM COCKTAILS 21 April 2022

On the 21st of April we launched BACARDÍ’s Aged Rum Cocktails in the Netherlands. To create and maximise awareness, we used several tactics. We opened the world’s first DIY cocktail bar high in the sky, on the top level of a crane in Amsterdam. We partnered up with our BACARDÍ ambassadors to create social content and also gave out traditional press assets like a press release and a press kit.

Hidden behind an iron door, you’ll find Faralda Crane Hotel. Inside the crane it’s a different world. The so-called Boutique Hotel is an hot spot for an unforgettable stay. We transformed this hotel into a unique party venue and opened the highest DIY bar in town

The guests, a mixture of press, ambassadors & artists were introduced with the brand’s first premium line of 3 ready-to-serve cocktails.We served them directly from a vending machine, embracing the classic Dutch method for quick and convenient service.

Following a relaxed launch event for the press, the renowned party collective Slapfunk turned up the volume and ignited an incredible night filled with Caribbean vibes. Alongside the music and cocktails, we delighted guests with the most delectable food from a Caribbean BBQ